Shoot the puppy - yes do the unthinkable, if you are currently in advertising & marketing you'll have realized that things just aren't working ! Or maybe you like the rest of the industry are also in denial ! The defenition of insanity is to keep repeating the same thing over & over each time expecting a different result !
A bit like an alcoholic who is totally unaware of the problem while those around him/her suffer in silence ! We certainly do not claim to have all the answeres, simply to have found a twelve step programme that will help us come to terms with our denial, if like us you too have a problem with the current way things are, than you've come to the right place - stick around you might find that what we and other like minded beings have to say, could just change your life as well as the way you do business !
OSMOSIS MOBISODES BELIEVES THE FUTURE IS IN YOUR HANDS So lets start by opening our minds, to attempt to keep an open mind, to realize that our mind is our worst enemy, to tap into the collective conciousness of what is happening out there, the future is literally in your hands.
VIRAL GUERILLAS IN THE MALL:
Marketing has changed little in recent decades, we seem to be rearrainging the deckchairs on the Titanic ! Little wonder that clients are eger to " shoot the puppy "
Luckily, new technology brings new ideas, and one - VIRAL MARKETING - is catching on !
Viral marketing is a technique that uses existing social networks to ehance brand awareness, using target markets, to sell ideas/goods to others of the same demigraphic. ( in this case the exciting dynamic world of computer gamers )
Viral ideas become the brand, if the idea is provocative & powerful enough it will seed itself and spread like wildfire, a recent example being the NO PANTS DAY, on the New York tube !
We invited local gamers to pimp their bodies with a temporary R - TRIBE tattoo, by registering either on line or at the mall on the day of the LAN, they automatically qualified for a free game. The Apocolypse Now Clan from Jozi selflessely gave up their computers, so that otheres could test their skills & rise to the challenge !
The LAN started at midday on a Friday during the school holidays, within the first hour we had a queue of over fifty eager gamers all registering to play. One young guy by the name of Carlos & not much older than five proved to be highly skilled making it into the top ten shoot out on the Saturday !