Once upon a time in America, in a country far far away from Johannesburg , South Africa - futzing changed all of that as we at osmosis found out last night !
Enter Alex Bogusky creative director extraordinaire, while " futzing on twitter " last week we were fortunate to stumble upon this creative genius - little did we know just how powerful futzing can be for within 24 hrs we were to collaborate with the great Bogusky on a project way beyond our wildest dreams !
https://www.shockingbarack.com/# ( see the pic of the great artwork on the green Brammo - enter your name for posterity )
So where do we come in , osmosis has been following Alex Bogusky's blog on posterous & just happened to read about " Shocking Barack " while futzing, now this great creative soul is unlike most in his generous sharing of ideas, we were impressed with the awesome idea of " Shocking Barack " and as such suggested that maybe it could become even more meaningful if perhaps a helmet was signed by the people on route ! We thought that maybe calling the Brammo " Yes we can " and signing the crash helmet with messages of goodwill for the prez as they pass through the towns on their way to the White House this great idea could become more viral ! ( viral is what we enjoy doing ) https://yfrog.com/03oc7bjYou can imagine our surprise when Alex sent us a dm on twitter , complimenting us on the idea , saying he would bounce it off the client and get back to @osmosisfutzing !
Well true to his word , Alex let us know last night that the idea was on , not only were they branding the Brammo Inertia " Yes we can ! " they were now going to sign the bike on route to the White House ( jees great creative direction - improving on the idea ) we have since recieved compliments from the team , @BrammoCraig as well as Brian & Dave not forgetting @Brammofan , including last but not least Jeremy of lucky strikes pinstriping ( great design & painting on the green fuel tank - ironic non fuel tank ) https://yfrog.com/0lh1xajLastly thanks for the mention on Huffington Post https://bit.ly/4a2GUj we enjoyed the " guy from Johannesburg came up with the idea of signing the bikes . . " could this just be the future of marketing as we know it , to Alex Bogusky & the team we say " Awesome Dude & Thanks " may the force be with you - from all at the osmosis viral creative think tank here in Johannesburg , South Africa ( @osmosisfutzing )