osmosis was tasked with launching Mopanya Mall in Soweto in collaboration with " Off Limit " we were to generate enough khasi exstasi to get cool hunters lalking about this awesome new cinema complex !
Based on the now famous Orange Wednesdays we created SOWE2NITES - ON THURSDAYS - in the Khasi movie tickets are curency ,for playas to pull their honies !
We offered a buy one get one free where cool hunters were invited to sms a short code in return they were bounced back a free movie digital ticket - the transaction was concluded at the cinema by showing your digital ticket on your mobile phone !
We are told it was the biggest viral / word of mouth success ever for Ster Kinekor , who are we to argue
sufice to say Mopanya Mall is now a Khasi Exstasi !