osmosis viral creative think tank & Miller SAB relaunch a tired brand called Brutal Fruit through a Viral Activation , starting in Cape Town with the view to roll out further to other major centers in SA !
The Cocktail Frusion Mother of all fashion parties was successfully launched in Cape Town during the December break , we invited over 600 students to a fashion party at a secret location somewhere in Cape Town ( Google co - ordinates were sent by email to those invited ) , seeding was done through the innovative use of HD Serviettes that were distributed to clubs , taverns , bars & coffee shops along the coastline from Knysna all the way up to Cape Town !
osmosis was tasked with generating buzz for the relaunch of Brutal Fruit , Flashmobs were deployed throught the Peninsula in the form of a giant ladies cocktail shoe that was left in strategic public places !
These flashmobs generated much needed buzz for the event , so much so that the metro police were called in to disperse a crowd of spectators gawking at the giant lost cocktail shoe !
Twitter was used with a week to go as numbers of registrations were below expectation , Twitter immediately caused a " DRAMATIC TURN AROUND ! " of activations as our registrations doubled after four days of tweets , the " COCKTAILFRUSION " Twitter stream enjoys a following of over 500 twitterers globally & is streamed daily to a further 50 thousand twitterers !
Download Flashmob_corrected-H.264 300Kbps Streaming
Within days of the event cool hunters were buzzing - osmosis was quick to react by implementing a follow up Social Network called " COCKTAIL FRUSION ROX BRUTAL FRUIT " we invited all 600 cool hunters who attended the " MOTHER OF ALL FASHION PARTIES " to join this Social Network & offer much needed feedback - we asked the question " HOW DID YOU FIND THE GIG - HOT or NOT ! " so far 100 have registered & responded , the feedback is both flattering & insightful ( osmosis to post stats after discussion with client )
Currently the Social Network is buzzing with Cool Hunters who attended the Cocktail Frusion gig , downloading their personal pix of the fashion party , one particular buzz agent called " TAMMY MATTHEWS ' has proved to be a revelation as she single handedly preaches the " Cocktail Frusion Gospel "
Tammy has invited friends & visits the Social Network Daily , she welcomes new commers - she discusses future gigs - all without being prompted and of her own volition !
Tammy is what brand builders dream of , there is nothing false about her genuine appreciation of Brutal Fruit , the potential is awesome as we scour the earth to find more " Tammy Matthews' " we invite you to visit our social network - www.cocktailfrusionroxbrutalfriut.com to find out for yourself just how effective " word of mouth can be in refreshing your brand when next you think of involving your consumers !
Now is not the time to " retract within your shell " now is not the time to continue with the excuse of mediocrity , now is not the time to continue with the status quo when all it takes is to find your brand's "Tammy Matthews " and build from there by letting go !
Watch this space as osmosis will bring you weekly updates of the buzz being created for Brutal Fruit on their own Social Network , find out what their likes & dislikes are , even to the point of what Brutal Fruit Flavour is their favourite - favourite !
We look forward to sharing these new market insights with you , we invite you to join this osmosis viral creative think tank as we explore the power of Social Networking in creating much needed buzz for your brand !
Blessings - leon@osmosis