osmosis re - launches Brutal Fruit with a Viral Activation that invited Fashionistas to the Secret Fashion Party somewhere in Cape Town - The Viral Activation was seeded using HD Serviettes placed in Bars, Clubs & Coffee Shops in Johannesburg as well as Cape Town .
Flashmobs were deployed in the week leading up to the mother of all fashion parties . The Flashmob that created awesome buzz for Cocktail Frusion was through the use of a giant Cocktail Shoe that was left - guerrilla style in various locations around Cape Town !
The big shoe caused pandemonia & disrupted the normal flow of traffic in Cape Town resulting in the appearance of the Metropolitan Police - this disruption created much buzz & discussion for the secret fashion party !
Seeding was further strengthened with a live read on campus radio ( Stellembosch ) as well as the placement of notes on Zoopy.com a well known Cape Town Social Community !
Twitter further inhanced the viral / word of mouth seeding of " Cocktail Frusion " where the Cocktail Frusion Twitter Stream enjoyed 450 follower over a period of five days !