Osmosis + the long tail of disruption = Creative Innovation !
We live in a world that seems to be changing every second , such a momentous tipping point is
Chris Anderson Editor of Wired magazine and his now famous long tail theory, this fresh thinking
ruptures with convention , it disrupts Mass Media by delivering a knock out blow of comatic proportions !
Mass media has been believing it's own spin for far too long , denial is still the order of the day . Imagine
the sheer audacity of admitting that less collectively is more !
Osmosis believes in disrupting conventional wisdom , Chris Anderson has turned mass media on it's
head as we know it, instead of a million viewers watching a television program
( for example ) how about a million entertainment channels just for little old you !
Abundance is the order of the day , we are spoilt for choice , Osmosis will be trawling this fresh new
blue ocean , this long tail universe , ideas that were supposedly still borne have flourished into glowing
vibrant living organisms waiting to be discovered !
Most conventional content providers out there, the music industry in particular
feeds us inane numbness that leaves us brain dead , most of the media is passive
increasing our comotization !
There has not been a hit song / album for over 5 years , movies have become repetitive as
Hollywood experiences a creative drought using the old formulaic remake syndrome ,
television is losing audiences in droves as it's declining viewership is seeking out a more
entertaining arena , we all know where it is, how come marketers don't !
Osmosis thrives on this long tail of new media , new entertainment ,
new frontiers that through convergence is instantly available anywhere ,
anyhow , anytime , isn't it time you embraced the disruption of long tail
thinking in everything you do !
Osmosis encourages you to embrace the new creative innovations that disruptiv8 !
We would like to hear your long tail moments , the tipping points where the so
called underdog started making a noise , enjoy our humble attempt at long tail thinking ,
the following examples could just change the way we communicate , are entertained forever !
MY SPACE COWBOYS TAKE OUT MTV !
Two garage urban cowboys create the hottest site on the planet with over 100 million members.
Not bad for two dudes who just wanted a place to hang out.Sugar daddy billionaire Rupert Murdock
snaps them up outmaneuvering his rival at MTV. In three years MY SPACE has grown from a tiny
music site into a disruptive pop powerhouse. visit www.myspace.com and start your own revolution.
URBAN GUERRILLAS OR CREATIVE GENIUS !
Street art where big ideas are big cultural brands , these underground deviants are cataloged
by mass media ironically acknowledged by none other than Time magazine, these true disruptivators
are often miss understood even copied, ripped off by Pop Culture in the guise of MTV Videos !
visit www.time.com/time/photoessays/street_art/ for a humbeling experience.
LAUGHTER IS THE BEST MEDICINE !
Meet Dr. Kataria a physician in Mumbai, India . Dr. Kataria likes to laugh - a lot !
In fact he believes that laughter can function like a benevolent virus - that it can spread
and infect people ( and don't we need a laugh )
This man triggered an international laughter epidemic that he says can improve our health,
increase our profits and bring about world peace !
Start a laughter club where small groups of people can come together early in the morning at parks,
village greens, offices, schools , universities shopping malls to spend a half hour laughing.
Visit http://www.laughteryoga.org/ for disruptive medcine !
INTRODUCING THE SCRAP HOUSE !
San Francisco disrupts with conventional wisdom when it comes to what constitutes
being a building, this home for great ideas is literally made from scrap although the name
insults it's true creative innovation .
Using shower doors, street signs, phone books, for more visit http://scraphouse.org/