posts a creative disruptive brief on the Yahoo Think Tank - the think tank is meant to demonstrate the potential of online creativity. Yahoo created this think tank challenging Australian as well as Kiwi creatives to respond to the briefs of surfers out there ! Five minutes is all the time they were allowed to respond to the creative briefs - at times this was very evident in the poor quality of the creative executions - however fun was a key contributor as some ideas were extremely disruptive.
Osmosis was suprised to find it's creative / disruptive brief had lead to the best creative solution as voted by surfers out there .We invite you to visit www.yahoothinktank.com check out the top ten ideas in this great viral campaign for Yahoo online marketing - we congratulate the team at gluesociety for a great viral idea .
Osmosis disruptivations = creative innonations / Uganda.
Osmosis recently had the pleasure of collaborating with M C Saatchi's / Kampala on the MTN - Pitch.
Patrick Quarcoo & David Galukande two incredibly sincere human beings were the owners of the incumbent , Nick Hauser invited Osmosis to conduct a Disruption workshop in Kampala ( see post on the drama behind the pitch ) Lake Nalubale is at the source of the Nile, steeped in rich mythology this uniquely beautiful African city is a giant waiting to happen. Kenya it's neighbour as well as the Democratic Republic of the Congo makes Uganda a relatively stable country after years of pain and bloodshed. Osmosis found the country incredibly Colonial at times as well as uniquely African. There is vibrant entreprenarial spirit - a drive from the airport to Kampala bears fruit of a dynamic "CAN DO !" culture.
Global Disruptivation leads to Mobile Voyarism = Yellow Arrow !
Osmosis, recently, was exposed to the gr8t disruptivation from Yellow Arrow a creative Arts Innitiative that uses technology in an innovative way and has lead to global communities spreading the virus illustrating the power of a true disruptive idea.
How it works is you post a Yellow Arrow when you have something to say about the enviroment you live in ( literally the arrow points to your place of interest ) your thought is then forever tagged to that place !
Yellow Arrow symbolises the fact that " there's more here " a hidden message , secret , a funny story ,a crazy experience , each yellow arrow links digital content to real locations , creating a map of what counts.
Osmosis encourages you to use this great creative innovation when next you are give that all too familiar client brief that sprouts the generic " out of the box thinking ".
Join the Global " Yellow Arrow " community get stickers and TXT t - shirts , your story could change the world . visit http://yellowarrow.net/drupal/
Osmosis : The Greatest Viral Idea since Adam invented Sliced BREAD !
Osmosis challenges you to think of the greatest disruptivation in an industry of bland generic wallpaper. There hasn't been much to write about since Lee Clow's " Apple 1984 " a disruptive genius of note.
Just when you think there is nothing to crow about along comes " Subservient Chicken " out of Miami of all places , up until a year ago this add agency was just one of many other bland boring marketers the world over - that's until the proverbial chicken arrived.
Fifty Million downloads later - their lives have irrevocably changed forever - for Crispin Porter Bugusky this gr8t disruptivation was to change an industry of blandvertising. Visit this powerfull creative innovation for Burger King at http://www.subservientchicken.com hopefully it will lead to your businesses' own " suservient chicken " if you're a client out there pissed off with the usual bland sameness of your marketing visit www.cpbgroup.com or contact osmosis for a chat on disruptivations that will change the way you do business - until then send us and e-mail osmosis@zappanet.
Fedex Furniture disrupts a big brand !
Imagine you are a young Geek , don't have much disposable income , work from your flat , don't have furniture - what to do - Fedex drops off many parcels over time , time to disrupt " think out of the box " as this young man did - solution - build your furniture out of Fedex BOXES .
What a great opportunity for the mother brand to acknowledge this creative innovation , wrong - Fedex decides to sue the young man in question , even have his now famous blog shut down , we'de invite you to experience this great disruptivation at http://www.fedexfurniture.com/ or you could just google - fedexfurniture !
Would you as a marketer do the same , would you embrace the hi - jacking of your brand for the good - we at osmosis know what we would do but would appreciate your thoughts - pse contact us at
email@example.com - we look fwd 2 hearing from u !
Google hooks up with Craig's Lists = BIG BROTHER YELLOW PAGES !
Scary stuff, don't know what to make of this FBI stuff , so we were blown away by Google World imagine being able to visit the exact street in Tampa / Florida where my wife spent some time without moving from your laptop - now it get's better , we can search for her favourite coffee shop and curtosy of Craig,s list - get the shop,s telephone number , check out the menue , maybe order out - think what will when this innovative tool becomes a marketers tool , visit http://www.craigslist.com WELCOME TO THE FUTURE OF YELLOW PAGES !
Parking bay becomes great disruptivation !
So you park your car many times downtown not thinking that someone can disrupt this space - wrong!
San Francisco based art collector decided to disrupt your everyday parking bay by taking the concept of a parking spot to the next level. On Nov. 16th they installed an actual park in a parking bay - downtown San Francisco for the project PAR ( KING ) " TEMPORARY URBAN PARK " people enjoying the park had to feed the parking meter , ( ie - pay the rent ) in order to keep the park open.
Osmosis has three clients that will embrace this idea , and has presented this concept at the time of writing - we encourage marketers out there to do the same - no more sitting on the fence !
Osmosis wonders if gr8t idea would survive in Jozi ?
Safety glass lends itself to the perfect demo/ marketing idea - let the product speak for itself as it were , great idea stuff one million dollars behind the safety glass ( for real - 100 dollar bills ! ) and watch what happens , nothing much actually except we wonder why the concept has never been launched downtown Jozi ?
London Pillow Fight's spread to New York !
What does a stressed out Yuppie do these days becides the usual addictive embibement , get invited to a " pillow fight " what a gr8t way to release all that stress - welcome the new year with a pillow fight - imagine Sandton/ Madiba Square on a Friday night Pillow Fight - if you are interested in joining the local chapter of Pillow Fighters contact osmosis on 011 4871232 or write to firstname.lastname@example.org - we supply the pillows / happy new year !
Catch the live City Musicle Bus - New York !
Great idea, what better way to soak up the culture of downtown New York than catching the City Musical Bus where a live band will play you through the streets of Harlem , Brooklyn , while you
experience the history of this awesome city !
DENCITY - is a live performance of electro - acoustic music on a nightly bus tour at random through New York's hidden landscapes. It is the contemporary urban equivalent of the voyer's notebook - looking at places often unseen - the gritty backstage at 65mph - usually about the absolutely mundane ! For more visit http://www.e-xplo.org/projects.htm
Osmosis reccomends laughing bicycle therapy !
Jessica Thompson's " laughing bicycle " soundbike is available for rent , all you have to do is leave an ID. with staff and you get to ride around Central Square to your heart's content - the faster you ride the louder it laughs ! visit http://www.interactive.org/calender for further disruptivations.
Chicago Fountain practicing the art of ironing h20 !
One thousand visitors lined up in the pouring rain to visit disruptivator poet Waxy Poetic at the new Crown Fountain in Chicago's Millenium Park - a must see on the visit to China Town - visit http://waxpoetic.blogspot.com/2005_06_01_waxpoetic_archive.html and enjoy the gr8t disruptive poetry !